Run by members of the Seitz family in Chelsea, Michigan since 1916, longevity congratulations go out to new Century Club member Seitz's Tavern. They found creative ways to stay in business during prohibition (the tavern became a restaurant and cigar bar) and retain their signature style of "old school cool" to this day. Seitz's is one of the last "standing bars" in the state: it does not have stools in front of its 23-foot bar that dates from the late 1800s and is made from a single piece of cherry wood. An 1895 brass cash register sits on the back bar and a 100-year-old steel Stroh's beer sign is on display. Seitz's long history and deep ties to the Chelsea community is representative of the key longevity factors in my book "Lessons from the Century Club: Managing for Long-Term Success" - they not only have a good sense of uniqueness, you can feel the pride that three generations have been able to carry on a legacy that has meaning to their community.